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Designing an App to Transform How People Network


Brand Identity, Product Design, Development

The Challenge

Ever meet someone cool and want to make sure you stay connected? That’s the best. What sucks is when you’re stuck for 5 minutes trying to find their Twitter, Instagram, Tiktok, and phone number.


But you have no other options really. Sometimes people get their number then have to text over all their other contact info, or wait till it comes up in conversation, or interrogate it out of them.

Some people still use business cards, but tbh they’re kinda old school. Yeah, they make you feel cool. But most of them get thrown away by the end of the day (Sorry nature). Besides, nobody wants another thing to carry around.

But what if there was a way for you to share all of your contact info and social media in one tap? Wouldn’t that make meeting new people a breeze?

Visual Design

Our goal was to create a brand identity that felt fun, fresh, and simple. Link Up is an app you’ll whip out every once in a while when you want to share your info with a new friend. Since the tech is relatively new, it’ll most likely be an upbeat conversation starter.

During those moments, we wanted the app to feel refreshing and open. This parallels with how it feels to suddenly meet someone you really connect with.

The sky blue opens the eye the same way it does when you stare out at the ocean or the skyline. Each of the app themes achieve the same effect by leveraging the pastel hue and light gradient. We brought fun to the party by rounding the social icons and softening the edges of the tiles.



User Experience

With Link Up, you can share all your social media and contact info in just one tap.
Set up is simple and takes less than 1 minute.

You can add a profile picture, bio, and links for all your favorite apps or websites.

You can display links on your profile as a list or as a grid.

You can even customize your profile theme and colors.

If you have a Link Up NFC tag, you can attach it to the back of your phone and that makes link sharing even easier. Just tap your tag onto someone’s phone and your Link Up profile will pop up.

People don’t need to have the Link Up app or the Link Up tag for the tap to share feature to work.

Even if you don’t have the tag, you can use your Link Up QR code and profile URL to share your profile with new friends.
Download My Link Up today and take it for a spin

Product UI

Parting Thoughts

We loved this project and we loved the product. When COVID gets under control and people are more comfortable meeting strangers, they’ll want handsfree ways to connect. Especially entrepreneurs, creators, and anyone with a personal brand.

Gen Z is huge on personalization and self-expression. The way you express your identity is critical. We see this reflected across the market in apps like Linktree and Bitmoji. Link Up combines utility with self expression in a compelling way. It’s like Linktree on steroids. You can share your portfolio, website, and so much more.

We’re proud to have played a part in designing and launching the product.