Building an Online Magazine to Amplify Marginalized Voices
Clarice is a strategist and storyteller with a passion for inclusive storytelling, authentic representation, and brand innovation. Her mission is to leverage her platform to amplify marginalized voices while increasing the visibility of people of color in media, marketing and advertising. She came to us to help her build an online media platform — Kno. — to connect with her audience at scale.
- Create a digital magazine that featured an assortment of editorial content
- Create an edgy, content-first design
- Templatize the entire website for continuity and ease of management
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet. Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint.
Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.. Exercitation veniam consequat sunt nostrud amet.
Navigation and Information Architecture
Kno’s content falls into 3 categories: Discover, Our Voices, and Culture and Art. So we created 3 category landing pages and featured them in the primary navigation.
To facilitate browsing behavior, we intentionally chose to hide the navigation menu on mobile and on desktop. This directs people to focus on the content on screen instead of aimlessly hopping around.
Kno. is all about providing a platform for marginalized voices and identities. The platform exists to inspire, empower, and enlighten minority changemakers. Their brand ethos is about rebellion and challenging the status quo.
This is what their content is all about and we wanted to make sure that came through in the design.
Nothing says ‘In Your Face’ more than bold striking imagery and thought provoking stories. That’s why we really emphasized the imagery in the category landing pages and article previews. We created a series of featured content and article modules that maximized the amount of imagery in the viewport while also providing some negative space to balance. We leveraged a 3 column layout on desktop and a 2-column layout on mobile.
The featured article image module takes up the entire screen, leaving no margin, to focus the story front and center. The content modules leverage a portrait style preview image as a reference back to the brand’s focus on identity.
Templates and Automation
Article layouts with pre-built pagination, social media sharing, and credits
Text hierarchy & Featured quote template
Multiple image layouts for visual variety
Edgy and Minimal
Going above and beyond with free PR placements
Since its inception and launch in 2018, Kno. has shared countless stories, partnered with a variety of brands and hosted intimate events to entertain, empower, and enlighten young marginalized minority change-makers.
Creative Strategist, Thrive Global