A Bold New Website for a Game Changing HR Startup
Knac was founded to transform the recruiting industry by making the job search more human. They built a platform that allows recruiters to automatically screen 100% of resumes. They’re using data to remove bias in the application process while improving the candidate experience.
They spent the last couple years building partnerships in private beta. They had some traction and a working product. But as they prepared to release v2, they needed a website to market themselves and capture all the great work they do. So they reached out to us to do the honors.
Knac’s original brand used puzzle pieces to symbolize the goal of creating a rich and diverse workforce. It showed us how we need to come together in order to get the full picture.
We appreciated this as an artistic way to show the importance of diversity and inclusion while showcasing the brand’s mission.
We used this concept to create the graphic styles for the website. We create a set of accent shapes that line the perimeter of the background or outer borders of images. This makes the content more visually appealing and engaging.
Our primary audience was recruiters and talent execs at tech companies. We needed to:
Highlighting the product and the benefits
The product is the belle of the ball. So we made sure she got her shine. On the home page we designed an illustration to show how Knac allows recruiters to combine all of their tools into one. We also created a call out section that breaks down all of the benefits Knac offers to recruiters, with a clear link to the full product page.
On the product page, we break down each of the use cases of the app in greater detail. Pairing each section with a UI illustration that shows the flow.
Build trust and confidence in the team
So we scraped all of them from across the web and created a press page. We also have a press feature module that is shown on the site to provide a birds eye view of the team’s credibility.
Driving consideration and engagement
Till next time — own your power, give back, and leave no stone unturned.
Black Lotus Out.