
Designing & Launching a Ridesharing App for Kids
Services : Product Design

The Challenge
Context
Scoopt gives people access to a wide variety of transportation services from one app, including: bikes, scooters, luxury cars, large vehicles, and shared rides.
Challenge
Up until now these services have only been available to those 18 and older. Children and teens under 18 have not been able to use the app.
Opportunity
The team wanted to create a product for this part of the U18 market.
Task
Define the end-to-end product experience and integrated marketing campaign.
The Framework Created to Address the Problem.

User Research
User Segments
People Problems
Market Dynamics
People Problems
Market Dynamics
Launch
Pre-Launch Coordination
Measurement Plan
Risks and Mitigation
Measurement Plan
Risks and Mitigation
Product
Positioning Framework
User Journey
Product Solutions
User Journey
Product Solutions
Marketing
Strategy and Tactics
Measurement
Creative
Measurement
Creative
The Problem Is

It’s against policy to give rides to unaccompanied minors, although research shows minors still use the services alone bc public transportation isn’t always available.

For some parents, keeping up with work and student activities requires an extra set of wheels.

With increasing demands on working couples, a growing number need to transport their kids so they can keep up in a culture that thrives on extracurricular activities and extra hours at work.

The Key User Segments

Parents
The purse and primary decision maker

Kids
The passenger that with unique safety needs that requires extra care

Drivers
The trusted caregivers transporting kids from A to B
















Kids
Experience
Schedule a Ride



Ride Booking



Parent Live Video



Brochure

Post Templates for Social Media








Story Templates for Social Media








Illustration Styles


One Pagers for Education, Partnerships, Sales






