Designing a Ridesharing App for Kids

Designing & Launching a Ridesharing App for Kids

Services : Product Design

The Challenge

Context

Scoopt gives people access to a wide variety of transportation services from one app, including: bikes, scooters, luxury cars, large vehicles, and shared rides.

Challenge

Up until now these services have only been available to those 18 and older. Children and teens under 18 have not been able to use the app.

Opportunity

The team wanted to create a product for this part of the U18 market.

Task

Define the end-to-end product experience and integrated marketing campaign.

The Framework Created to Address the Problem.

User Research

User Segments
People Problems
Market Dynamics

Launch

Pre-Launch Coordination
Measurement Plan
Risks and Mitigation

Product

Positioning Framework
User Journey
Product Solutions

Marketing

Strategy and Tactics
Measurement
Creative

The Problem Is

It’s against policy to give rides to unaccompanied minors, although research shows minors still use the services alone bc public transportation isn’t always available.

For some parents, keeping up with work and student activities requires an extra set of wheels.

With increasing demands on working couples, a growing number need to transport their kids so they can keep up in a culture that thrives on extracurricular activities and extra hours at work.