Asim Robinson is the cofounder of Angelic Voices Ministries, a Christian community organization. Their church launched a new venture program to encourage entrepreneurship and innovation within the community. This is where they got the vision for the AVM platform.
In the early days of social, some people thought it taboo to talk about faith. But a brave few weren’t held back. They used the tools at their disposal to share a message they believed in. This led to an explosion of faith-based creators across all social media platforms, from Youtube to Twitter to TikTok.
Their research revealed that many people enjoyed using social media to connect with faith based creators, but having all of their secular and faith content mixed together wasn’t always ideal. People wanted a dedicated platform they could use to discover all the latest content from the Christian Community. AVM is unique because it hosts video and audio content. You can sit and watch a speech or a movie. Or you could listen to a podcast or music. In addition, AVM has a live TV feature that allows you to watch pre-scheduled content.
They had the vision and the idea. But they tapped us to lead the design and development of the platform.
We designed and built their iOS/Android app and web app.
Like most of our clients, AVM tried building out their MVP themselves. They used TikiLive to create an online TV network. But as you can see, it didn’t quite go as planned. The design is outdated, overwhelming, and confusing. It’s not clear what you should do or what the site is for. There’s no indication of additional affordances or functionality available.
We did a full teardown of their existing site to create guardrails for the redesign. The primary references for this project were Youtube and Apple Podcasts because of the focus on combining audio and video content into one platform.
This project was an exciting challenge. We’re known for our brand and marketing design, but this project was pure product and utility. We shifted our focus from emotional design to functional design. We had to think about how we could make the experience as usable and intuitive as possible. From a development perspective, we were focused on performance. So we integrated AWS as our media server to ensure the system could scale properly. We were also able to complete the project 50% ahead of schedule. No better feeling than seeing your work out in the wild making a difference. Shout out to AVM for making that possible!
If you’d like to learn more or discuss potential projects, feel free to shoot me a ping.
Till next time — own your power, give back, and leave no stone unturned.
Black Lotus Out.