Operation: Help the People
Redesigning the Online Experience for Jamaica’s #1 Youth Nonprofit
But they had a problem, their organization didn’t have a real online presence beyond social media: This made it difficult to recruit volunteers, raise money showcase their impact, and take their brand to the next level.
Define Business Goals
Conduct Competitive Analysis
Create Brand Strategy
Design User Journeys
Imagery and Iconography
Content Management System
Creative Direction | Web/UX Design | Payment Processor Integration
A Compelling Experience for Donors and Volunteers
We made sure to incorporate Call-to-Actions throughout the websites to ensure donors and volunteers were never more than 1 click away from a donation or a signup.
When it comes to cause-driven organizations, it’s so important to establish an emotional connection with the user around the problem being solved. We did this through visual storytelling and using strong images that showed the team in action and the joy of the communities they’re serving
To promote organizational accountability and give donors a way to experience the projects firsthand
Created a robust portfolio page detailing all past projects, as well as a hub of documentaries and project footage
Establishing credibility was another huge focus.
We worked with OHTP to identify which data points to surface to clearly show the impact of the organization. We then highlighted all of their past partnerships and press features. And we made sure to let donors know what they can expect when they invest.